Social Media Monitoring
JumpForward’s Social Media Monitoring Solution, a premium add on to the Compliance Toolbox, helps collegiate institutions protect their brand name by monitoring student athlete activity on social media websites for content that is improper, damaging, illegal, or unethical.
In addition to the detailed analysis of the most popular sites, the key word search engine monitors virtually every social website for words and phrases that are identified by the university. Any potential issues are automatically sent via email or text to staff members.
The Social Media Monitoring Solution includes the following benefits:
Comprehensive In-Depth Social Media Monitoring & Reporting
JumpForward tightly integrates with 24 of the most popular social media websites (Facebook, Twitter, YouTube, LinkedIn, Foursquare, Tumbler, Ebay, etc) to provide universities with the most comprehensive social monitoring and reporting available. JumpForward monitors the web and social media properties to warn and alert athletic staff and administrators.
Historical Archiving & Analysis
JumpForward records all conversations and social media relating to a student athlete’s profile. This information is captured in screenshot form and is exportable (to excel, pdf, etc.) for further analysis and archiving to communicate potential issues internally and externally with the NCAA.
NCAA Compliance Experience
JumpForward products are reviewed by experts with over 100 years of combined NCAA Compliance experience. We work closely with athletic staff members to set up a Social Media Monitoring Solution strategy that includes customized reports, key word search, semantic analysis, location, behavioral patterns, and monitoring.
FREQUENTLY ASKED QUESTIONS
Why is this system better than the other products on the market?
First , JumpForward provides deep monitoring capabilities for 24 websites, many more than our competitors. Second, JumpForward products are reviewed by experts with over 100 years of combined NCAA Compliance experience. Finally, the Social Media Monitoring Solution can be combined with JumpForward’s Rules Education solution to provide 360 degree coverage: Teach, Monitor, and Educate.
How easy is it to implement and what does the university need to provide?
It’s ready to go. For the solution to work properly, it needs a list of keywords to monitor and the usernames for each website account used by a student athlete. This information can be gathered by JumpForward’s online forms or manually by the school. We can assist with key words and other information needed.
Will I need to enter the credentials for all the student-athletes with whom I wish to monitor?
We need usernames so we know which accounts to follow, however, JumpForward does not require passwords. It is also helpful to provide any nicknames or aliases
Will JumpForward, via the Toolbox, help me to provide this information?
Yes. The Social Media Monitoring Solution will be a module within the Compliance Toolbox. JumpForward can automate the collection of this information with its online student forms. This will reduce data input errors by eliminating manual entry.
Who will help us develop the key words to enter into the Social Media Monitoring system?
This is a collaborative effort. JumpForward will provide a template we have used with our other customers. However, there might be slang and other key words unique to your region or school that we want to additionally monitor.
What organizations are currently using this format of Social Media Monitoring?
In addition to colleges and universities, this Social Media monitoring tool is used by professional sport organizations such as the SF Giants, governmental entities like Congress, international entities like UK parliament, and companies like Samsung.
As a compliance professional, how will this system alert me and the University to any potential problems?
It depends on the preferences you choose during set up. We have the ability to send a daily event summary e-mail. This daily email notification brings together all relevant events across your social channels: new followers and mentions on twitter, new comments on your blogs, viewings of your videos on YouTube, web site activity analysis and much, much more.
What kind of reports will be generated and how will I get them?
Just like JumpForward compliance reports, JumpForward’s Social Media Monitoring reports are web based accessible and include an overall summary report, a comprehensive report, a key word search report, etc.
Will we be able to add results on a student-athlete to their profile?
Yes.You will add these reports just like any form, report or document to the JumpForward Toolbox.
Will this system require someone to constantly be monitoring what information is generated?
No. The system is always monitoring like JumpForward’s phone call tracking. Compliance can check in and review reports at any time.
What kind of analytics come with the system?
JumpForward allows you to track your social network accounts just the same way you would track the performance of your websites analytics e.g. hits, users, activity, trends, etc. JumpForward offers a range of tools to help with reporting, marketing campaigns, conversion tracking, and semantic analysis of your social data.
